This course is aimed at providing students with scientific knowledge on well-being and how consumption & marketing impact well-being positively or negatively. The course aims to answer 3 questions: 1) what factors contribute to human well-being? 2) how does consumption impact our well-being as consumers? 3) how can marketing become a catalyst for individual and social well-being? The purpose of this course is to equip students with fundamental concepts of well-being drawn from current scientific sources and our current scientific knowledge on the impact of consumption and marketing on well-being. Students should then be able to apply this knowledge in their personal and professional lives as marketers, enhance their self-understanding as consumers, and broaden their perceptions of how marketing can contribute to better individual and social outcomes. This course aims to impact students through empowering them to understand how their own behavior as consumers affects their well-being in order improve their life, and also by enabling them to apply this knowledge as future marketers.
Assistant Professor of Marketing at Nova SBE with expertise in consumer wellbeing and branding. Ph.D. from Athens University of Economics and Business. Sofia holds an MBA from NYU Stern School of Business, and a BS from the Wharton School. Her work has been featured in Harvard Deusto Business Review, Público and Polígrafo, as well as top international marketing and psychology conferences (Society for Personality and Social Psychology, European Network for Positive Psychology, Association for Consumer Research, European Marketing Academy). Prior to joining Nova SBE she was a category brand manager at Pepsico, as well as a brand strategist and researcher at Interbrand and ACNielsen, working with global clients like Kodak Professional, ING, Reckitt Benckiser, Prozac, Jameson, Petrobras, and more.