Offer students the capacity to examine digital change affecting organizational behavior due to influencing factors, namely, culture, structure, resistance, motivation, technology disruption, and the role of the leader, and equipping them with the needed tools and techniques to tackle business contingencies amid such change in their own organizations of digital age.
The course focuses on pragmatically explaining organizational change and its practical applications and implications in the workplace, on the individuals, teams, and organizational systems so that students can develop and/or adjust contemporary models that tackle motivation, engagement, behavioral modification, governance, and be able to build and quantitatively measure their own operational plans and competence development plans.
Mark Samuel is an assistant professor at Audencia Business School, and management consultant with Big 4 consulting firms preceded by leadership positions with multinationals like Ericsson, Siemens AG, and Nokia in addition to PPPs, and NGO’s. Throughout his career, Mark has primarily served public and private sector clients on digital economic development, competitive and functional strategies, organizational transformations and development, human capital capacity building, competence framework development, and learning, practicing as a corporate director and adjunct professor in organizational behavior. Mark’s experience was geographically earned in Europe, Middle East, and Africa, while he later focused on the Gulf region, and primarily on Saudi Arabia.