The Food Industry has undergone dramatic changes in recent years worldwide. The course addresses such changes and considers the fundamental principles of marketing and their application to private and public problems typical of the food supply chain, and to train students in the identification of successful marketing and management strategies in the food industry.
The course addresses a variety of topics, including recent food industry trends in Colombia, Latin America and globally, internationalization of food supply chains; omni-channel retail strategies; impact of private labels in the food industry; coordination in food supply chains, corporate social responsibility; and policies affecting the food industry, among others. The course combines lectures, discussion of case studies, and guest speakers.
Pre-requisites: Principles of Marketing and Microeconomics.
*Colombian government is assessing the possibility to remove federal holidays from the calendar. In the case that federal holidays are removed, the sessions would take place on Mondays instead of Saturdays.
Miguel Gómez is an Associate Professor in the Dyson School of Applied Economics and Management at Cornell University. He holds a Ph.D. in Agricultural and Consumer Economics from the University of Illinois (1999). His areas of expertise include food distribution and marketing, food value chains, pricing and price analysis, and quantitative methods.
He is currently director of the Food Industry Management Program, widely recognized as the premier food industry education and research program in the United States.. He has obtained several awards, including the Ruth and William Morgan Assistant Professor in Applied Economics and Management.