The objective of the course is to reflect on the fundamental principles of marketing and its application to private and public problems typical of the food chain, and to train students in the identification of successful marketing strategies in the food industry.
The course addresses a variety of topics, including recent food industry trends in Colombia, Latin America and the world; internationalization of food supply chains; role of customer satisfaction in food retailing; impact of private labels in the food industry; corporate social responsibility; and policies affecting the food industry, among others.
The course combines lectures, discussion of case studies, and guest speakers.
Miguel Gómez is an Associate Professor in the Dyson School of Applied Economics and Management at Cornell University. He holds a Ph.D. in Agricultural and Consumer Economics from the University of Illinois (1999). His areas of expertise include food distribution and marketing, food value chains, pricing and price analysis, and quantitative methods.
He is currently director of the Food Industry Management Program, widely recognized as the premier food industry education and research program in the United States.. He has obtained several awards, including the Ruth and William Morgan Assistant Professor in Applied Economics and Management.