The course main objective is to create a space for reflection on the principals and fundamentals of marketing and its application to both the private and public problems that characterize the food supply chain, in order to help students in the definition of marketing strategies for products in this sector.
The course will focus on recent trends in production, processing and distribution of food on a global scale, as well as in Latin America and Colombia. It will also consider elements that affect the international trade of perishable products and the political framework that influences the food industry, such as client satisfaction, social responsibility, and retailer’s own brands.
The course combines lectures, discussion of case studies, and guest speakers.
Course Prerequisites: students must have an acceptable English reading comprehension level. Additional recommended prerequisites: basic marketing and microeconomics.
Miguel Gómez is an Associate Professor in the Dyson School of Applied Economics and Management at Cornell University. He holds a Ph.D. in Agricultural and Consumer Economics from the University of Illinois (1999). His areas of expertise include food distribution and marketing, food value chains, pricing and price analysis, and quantitative methods.
He is currently director of the Food Industry Management Program, widely recognized as the premier food industry education and research program in the United States.. He has obtained several awards, including the Ruth and William Morgan Assistant Professor in Applied Economics and Management.