Innovation relies on creativity, and creativity is composed by different abilities that rely on plastic brain circuits, and therefore that we can improve upon. Students will perform neuro-scientific tests and will receive a detailed and confidential report on their abilities to get to know their own strengths and weaknesses.
We will discuss and use the latest scientific findings on the abilities that underlie creativity and innovation. This course will use highly interactive student-centered methods and the latest research to answer questions around how individuals can improve at solving problems creatively to foster their careers, and the performance of their organization.
Daniella Laureiro-Martinez works at the Department of Management Technology and Economics at ETH Zurich. She received her PhD from Bocconi University. She studies the cognitive and neuropsychological antecedents of strategy and innovation. Her research combines neurosciences and psychology to understand creativity, decision-making, organizational learning and problem solving in managers, entrepreneurs and innovative leaders.
Daniella teaches managerial cognition, innovation and creativity, and methods courses at the Masters, Executive and PhD levels. Her publications have appeared in the Strategic Management Journal, Organization Science, Journal of Business Venturing Insights, the Journal of Neuroscience, Psychology and Economics and in the open-source Nature journals Frontiers in Human Neuroscience and Frontiers in Psychology.
She is part of the Editorial Board of the Strategic Management Journal. Daniella has been an active contributor to SMS and AoM, most notably through her organization of different workshops and her roles as representative-at-large for the Behavioral Strategy Interest Group of SMS, and for the Managerial and Organizational Cognition and the Technology and Innovation Management Divisions of AoM.