This Entrepreneurship in the Arts course allows students to gain a unique appreciation for the qualities that characterize a cultural entrepreneur, and to gain an understanding of the practices involved. The course aims are (i) to provide students with the knowledge to understand what cultural entrepreneurship is, what business model is, how it works and why “business model development” is important for companies, public sector organizations, social enterprises and charities; and (ii) to equip students with the skills, tools and models to support the development or re-‐design of a business venture.
Through the use of various self-evaluation tests, students will develop their sense of self-awareness, which will include the understanding of personal strengths, weaknesses and competences. They will learn about and develop skills that are required in the world of business, with a special focus on emotional intelligence, creativity and team work.
In order to achieve these goals students will work on special requirements of the business model of cultural and artistic activities. They will acquaint themselves with the literature that exists on these subjects and will apply their theoretical knowledge to actual cases. They will build up a repertoire of best practices.
Marilena Vecco is Associate professor in Entrepreneurship at Burgundy School of Business at the Université Bourgogne Franche-Comté, in France. She holds a PhD in Economic Sciences (2005) at the University of Paris 1, Panthéon Sorbonne, and a PhD in Economics of Institutions and Creativity (2005) at the University of Turin (I).
Her research focuses on cultural entrepreneurship and management with a special focus on cultural heritage (tangible and intangible) and art markets. She has researched and consulted for several public and private organizations, including OECD, Centre for Entrepreneurship, SMEs and Local Development, World Bank, and The European Commission. She has published on different journals such as the Journal of Cultural Heritage, Journal of Cultural Economics, Creativity and Innovation Management, etc. She is board member of ENCATC (European network on cultural management and policy).