Today companies need to continually digitally transform its operations. Digital transformation brings new coordination and communication within and across companies, enables new business models and changes the information environment underlying the business.
The course addresses issues concerning the design of an electronic business strategy in the company, customer relationship management, direct links with suppliers in its supply chain, changes in the nature of products and services in conjunction with digital and interactive services and the role of governmental e-services. Successful efforts at digitization have to keep both technological and managerial perspectives in mind.
Using a mix of and case studies and practical experience, the aim of the course is to prepare the students for the challenges that the quickly changing digital landscape along with new technologies (e.g. internet-of-things or driverless cars) and increased competition will bring. As they say: go digital or die.
Peter Trkman is Associate Professor at the University of Ljubjana, in Slovenia, and holds a PhD from the University of Ljubjana (2008). His research interests encompass various aspects of business models, business process, supply chain and operations management as well as technology adoption and e-government.
He has published over 80 papers that are widely cited: his work has been cited over 2800 times with an h-index of 24. He runs a well-read blog on various topics connected to digital transformation and has won several awards for his research.
Five of his papers (on business analytics, business process management, business models and supply chain risk management) are among the 1% most cited papers in Scopus.