This course addresses an empirically relevant phenomenon in business administration: the impressive dominance Digital Business Platforms (BP), which have been challenging both the theory and practice of management. Furthermore, BPs raise timely question: can BPs become agents of environmental and social innovation?
By using real-life cases of BPs, this course delves into these questions from an empirical standpoint. Students will be exposed to the background and challenges faced by businesses that are using state-of-the art technologies to develop new value propositions.
Course guidebook: Parker, G. G., W., V. A., & Choudary, S. P. (2017). Platform revolution: How networked markets are transforming the economy – and how to make them work for you. New York: W. W. Norton & Company.
To order a copy please contact: email@example.com // +57 1 339 4949. Ext. 2181
Renato Orsato holds a Ph.D. in Management (2001) from University of Technology, Sydney, Australia. He is a Scholar at the INSEAD Global Institute for Business & Society (France) and a Professor at Fundação Getúlio Vargas, São Paulo, Brazil.
In the past 25 years, he has taught at MBA and Executive Programs at INSEAD, HEC Paris (France), Lund University (Sweden), University of Amsterdam (Holland) and University of Technology Sydney (Australia).
He has written several book chapters and teaching cases, and published in academic journals such as California Management Review, Organization Studies, Journal of Industrial Ecology, Energy Policy Journal and Business Strategy & Environment. Dr Orsato is the founder of greenApes, an award-winner BP that promotes sustainable lifestyles.