The sheer amount, speed and variety of data available to business and society today can either overwhelm or drive breakthrough decision-making. Data visualization is used in a wide variety of disciplines to transform data into fuel for effective decision making through the powerful medium of telling stories (storytelling) with data.
Being able to create and communicate data visualizations is key to data literacy and is quickly becoming a requirement for anyone in business, the sciences or public policy. This course provides an introduction as well as hands-on experience in data visualization and storytelling.
Pre-requisites: Students are expected to have a basic knowledge of descriptive statistics and some experience with Excel or other spreadsheet program. Programming experience is not required.
Dale Fodness is Associate Professor of Marketing, Satish & Yasmin Gupta College of Business, University of Dallas. He received his Ph.D. in marketing from the Florida State University. His current research focuses on marketing and sustainability, particularly issues related to strategic thinking and innovation.
His work has been published in a number of leading journals including Annals of Tourism Research, Journal of Business Strategy, Journal of Services Marketing and the Journal of Travel Research.
His current consulting focuses primarily on strategy, research and training and development across a variety of industries. Consulting assignments have been completed with Microsoft, Ericsson, Cisco and American Airlines, among other global clients.