Building strong brands has become increasingly challenging, particularly as consumers are exposed to an abundance of branding communications across a variety of channels, both digital and traditional. This course of “Contemporary Branding” gives students the contemporary skills, training, and insight for building strong brands against the backdrop of this challenging environment.
Students will understand the strategic foundation of strong brands and how brands are brought to life across a variety of digital and traditional platforms. The student will become a more effective manager of the branding process. The course has a particular emphasis on practical application and skill development.
Dr. Till holds a Ph.D. in Business (Marketing) from the University of South Carolina and an MBA from the University of Texas at Austin. He is Professor of Marketing at Marquette University. He joined Marquette in July 2015 as the James Keyes Dean of the College of Business Administration, a position he has held until June 2019. Prior to his academic career, he worked at Purina as a brand manager.
He has served as a marketing strategy, branding and advertising consultant for a variety of organizations including Monsanto, Energizer, Medicine Shoppe International, Growmark and AT&T. He is co-author of the book The Truth About Creating Brands People Love.
He has published in international journals such as Journal of Advertising, Journal of Advertising Research, Journal of Marketing Research, among others. He has received numerous awards for teaching excellence and was named one of the Top Ten Marketing Teachers in the U.S.