The course main objective is to develop capabilities to think strategically about capturing growth in emerging markets. The course starts by analyzing the comparative development of relevant countries. Subsequent sessions will explore common patterns that occur as these countries go through similar levels of economic development: the evolution of the base of consumers and commonalities and differences in how internal consumption evolves across countries and cultures as people prioritize their needs and wants. The course will focus on key related factors such as retail channels and how government policy may alter certain growth patterns.
Alonso Martínez is a Senior Lecturer at Columbia Business School and holds an MBA from the Wharton School at the University of Pennsylvania (1982). He combines teaching and research with extensive global experience doing strategy consulting, with particular expertise in emerging markets.
Additionally, he is a former Senior Vice President at Booz, Allen & Hamilton (1982-2008). Prior to joining Columbia Business School, he was Project Director of the Global Knowledge Lab on Consumption Patterns at the Wharton School, where he led research on growth related strategies in emerging markets. His focus has been growth related strategies in emerging markets, including international expansion, mergers and acquisitions and go to market strategies.