Business modeling involves the allocation of critical resources and competences in a competitive environment over relatively long periods of time in the pursuit of the creation of value for customers and the capture of the value thus created.
Business models are influenced by many factors such as the resources available to management, the industry and the competitive conditions, and of course the firm’s internal structure, systems, and culture. Participants will learn to assess why and how new and emerging business models develop in a variety of contexts (industries, countries).
They will learn how to use methods to explore and exploit breakthrough business models. The course addresses topics such as two-sided markets, free to fee businesses, ecosystems, network externalities, and servicization.
Claude Chailan is currently Professor and Program Director at EM Strasbourg Business School. He holds a PhD in Management (2005) from the University of Nice Sophia-Antipolis in France. Prior to joining the academia, Dr. Chalain was actively involved in the development of international companies, such as L’Oreal, in several countries. Among his research interests, he focuses on the links between marketing and strategy in the fields of Luxury Goods and Services Management, Business Models, Revenue Management, and International Business.
His work has been widely published in leading academic journals including The Journal of Marketing Management, The Journal of Product and Brand Management, Euromed Journal of Business, among others.